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Live Events

  • Attendance: Reward customers who have consistently attended live events from your brand.
  • Ticket purchases: Incentivize customers to purchase tickets early by offering rewards such as exclusive access or upgrades.
  • VIP access: Recognize customers who have earned access and provide them with exclusive perks or rewards.
  • Backstage passes: Reward customers who have backstage passes with exclusive access or experiences.
  • Treasure hunt: Encourage participation and engagement at live events by creating treasure hunts where customers can discover digital collectibles for completing challenges and solving puzzles. This can also be used as a way to drive ticket sales for future events.
  • Fan engagement on social media: Reward fans for taking action on social media.
Fashion
  • Brand loyalty: track customers' purchase history and reward those who consistently buy from your brand
  • Number of items purchased: offer incentives for customers who purchase a certain number of items
  • Participation in brand-sponsored events: reward customers who attend events or shows hosted by your brand
  • Treasure hunt: Encourage participation and engagement at live events by creating a digital treasure hunt where customers can discover digital collectibles for completing challenges and solving puzzles. This can also be used as a way to drive ticket sales for future events.
  • Fan engagement on social media: Reward fans for taking action on social media.
Travel
  • Number of flights taken: offer incentives for customers who frequently fly with your airline
  • Hotel stays: track the number of nights customers spend in your hotel and offer rewards for loyalty
  • Miles flown: offer rewards for customers who fly a certain number of miles with your airline
  • Treasure hunt: Encourage participation and engagement at live events by creating a digital treasure hunt where customers can discover digital collectibles for completing challenges and solving puzzles. This can also be used as a way to drive ticket sales for future travel plans
  • Fan engagement on social media Reward fans for taking action on social media.
  • Destinations visited: issue collectibles with incentives for customers who visit a certain number of destinations with your airline
Automotive
  • Purchases history: track customer's purchase history and reward those who consistently buy from your brand
  • Maintenance history: offer incentives for customers who bring their cars in for regular maintenance
  • Distance driven: offer rewards for customers who drive a certain number of miles with your cars
  • Geo-location data, time and date of service.
  • Fan engagement on social media Reward fans for taking action on social media.
Wellness
  • Number of gym visits: track the number of times customers visit the gym and offer rewards for consistency
  • Type of workouts: offer incentives for customers who participate in specific types of workouts
  • Purchase history of supplements and vitamins: track customer's purchase history of supplements and vitamins and offer rewards for consistent use
  • Fan engagement on social media Reward fans for taking action on social media.


Sports
  • Game-specific achievements: Reward customers who have achieved specific milestones in their favorite sports games.
  • Number of hours spent playing: Reward customers who have dedicated a significant amount of time to playing sports games.
  • In-game purchases: Reward customers who have made in-game purchases within your sports game.
  • Live event attendance: Reward customers who attend live sporting events, such as games or matches, organized by your brand.
  • Team loyalty: Reward customers who have consistently shown loyalty to a specific sports team or teams.
  • Merchandise purchases: Reward customers who have purchased merchandise related to your sports brand, such as jerseys or hats.
  • Membership in fan clubs: Reward customers who have joined fan clubs or loyalty programs for your sports bran
  • Fan engagement on social media Reward fans for taking action on social media.
Esports
  • Game-specific achievements: track player's in-game achievements and offer rewards for reaching certain milestones
  • Number of hours spent playing: offer rewards for players who spend a certain number of hours playing your game
  • In-game purchases: track customer's in-game purchases and offer rewards for consistent spending
  • Fan engagement on social media Reward fans for taking action on social media.
Wine
  • Specific types of wine purchased: track customer's wine preferences and offer incentives for trying new types or purchasing a certain number of bottles
  • Attendance at wine-tasting events: offer rewards for customers who attend wine-tasting events hosted by your brand
  • Participation in wine clubs: offer incentives for customers who join and participate
  • Fan engagement on social media Reward fans for taking action on social media.
Casinos
  • Amount of money spent on gambling: Reward customers who spend a certain amount of money on gambling by providing them with exclusive access to events or discounts on future purchases.
  • Number of visits to a casino: Encourage customers to visit the casino more often by offering rewards for reaching certain milestones.
  • Loyalty program membership at a casino: Recognize customers who are members of the casino's loyalty program and provide them with exclusive access to events or discounts on future purchases.
  • Treasure hunt: Encourage participation and engagement at live events by creating a digital treasure hunt where  customers can discover digital collectibles for completing challenges  completing challenges and solving puzzles. This can also be used as a way to drive additional engagement and time spent on location.
  • Fan engagement on social media Reward fans for taking action on social media.

Crossroads supports a comprehensive list of data Streams for rewarding consumer actions.

  • Retail:
    Purchase history, loyalty program membership, social media engagement, survey or feedback data, demographics, event attendance, merchandise purchases.
  • Gaming:
    Esports players, game-specific achievements, number of hours spent playing, in-game purchases.
  • Food and Beverage: Wine collectors, brand loyalty, attendance at wine-tasting events, participation in wine clubs, geo-location data.
  • Gambling:
    Amount of money spent on gambling, number of visits to a casino, loyalty program membership at a casino, online gaming.
  • Automotive:
    Luxury car purchases history, maintenance history, distance driven, geo-location data, time and date of service.
  • Fashion:
    Brand loyalty, number of items purchased, participation in brand-sponsored events, social media engagement
  • Travel: Number of flights taken, hotel stays, miles flown, destinations visited, geo-location data, time and date of trave
  • Wellness:
    Number of gym visits, biometrics, type of workouts, purchase history of supplements and vitamins.
  • Live Events:
    Event attendance, merchandise purchases, geo-location data, time and date of attendance, treasure hunt participation.
  • Sports:
    Ticket purchases, team loyalty, player/team statistics, fan engagement on social media, geo-location data.
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